On advertising, browsers and bills

Published December 1st, 2005

The observant among you will have noticed that this site carries a number of (hopefully, not overly obtrusive) advertising banners. These, if you look closely, are provided by Google’s Adsense service, which I have to say is remarkably painless to set up and manage, and works very well.

It was, initially, a tough decision to start carrying advertising. I’d run this site (in a different guise) for seven years without it, and always thought it’d be that way. But recently it came to seem like the hosting costs (minimal as they are, with my excellent host) were hard to justify when I have other things — ie. a family — to spend my money on. So I decided that I’d try the advertising route in the hopes that the site might become self-funding. And six months down the line it looks like it might actually happen. Colour me amazed.

Today I added a new button, promoting Mozilla’s Firefox browser. From this it might appear that I’m some sort of Firefox advocate and that I actually care what browser you use. However, the truth is more prosaic: the button is part of a Google campaign (Google Toolbar is part of the download), and I get paid for any referrals. In truth, while I do think that Firefox is a better browser than Internet Explorer (for reasons that have been more than adequately expressed by other people, many times, elsewhere), I really couldn’t care less which one you choose. I mean, according to my site stats, 1% of you are using Netscape*.


However if you’re thinking about trying Firefox, feel free to use one of the buttons on this site…:)

* Stats for November 2005 break down like this:

  • Internet Explorer: 44.7%
  • Firefox: 34.5%
  • Unknown: 6.7%
  • Mozilla: 5.4%
  • Safari: 4.8%
  • Opera: 1.6%
  • Netscape: 1%
  • NetNewsWire: 0.5%
  • Konqueror: 0.2%
  • Camino: 0.1%
  • Others: 0.1%

Get a Trackback link


  1. Phantom on December 8, 2005

    Do you have a stat for your total number of unique visitors? Since you are talking about advertising and how its starting to bear fruit a little, it seems like your new site must be taking off. Congrats!

    Am I right to assume that the google/firefox button is part of the adsense package?

  2. Stickman on December 8, 2005

    Do you have a stat for your total number of unique visitors?

    Yes, thanks. ;)

    The site is doing pretty well. I had a sudden jump (about 50%) at the beginning of this month which I have yet to account for. Not sure if it’s a change in the stats software, or maybe I got linked somwhere. It’s a bit odd. The Google money is hardly flooding in but as I said before, if it can pay for itself over the course of a year (which seems pretty much certain) then I’ll be happy.

    And yes, the Firefox button is part of the AdSense thing — you have to have an AdSense account.

Leave a comment

Comment Policy: First time comments are moderated. Please be patient.